KATZ MARKETING SOLUTIONS
SUBSCRIBES TO POINTLOGIC’S COMMUNICATIONS
PLANNING TOOL – COMPOSE
New York, January 14, 2009 – Katz Marketing Solutions, the new marketing division of the Katz Media Group, today announced that it adopted the Compose channel planning platform to assist media and planning agencies in their efforts to maximize client media spending dollars.
Compose, a planning tool developed by PointLogic and WPP’s KMR Group, will allow Katz Marketing Solutions to work hand-in-hand with senior agency communication planning executives to develop consumer-focused media plans that mirror the advertiser’s communication goals.
“We’re excited to be the first ad sales organization to subscribe to a strategic communications planning tool,” said Bob McCurdy, President of Katz Marketing Solutions. “We now have the tools in place to bring enhanced analytics to senior agency and advertiser planning levels throughout the country as they go about the challenging task of determining which mediums individually and collectively best serve their communication needs. Compose will not only enable us to gain better insight and understanding into the channel planning process, but will also enable us to earn a voice at key agency planning levels to discuss how radio complements their channel planning goals.”
Recognizing the need for immediate expertise and credibility with this project, Katz Marketing Solutions also announced the addition of Andrea de Cordova to lead this effort. She joined Katz Marketing Solutions from KMR Group, where she held the position of U.S. director of planning and sales. Prior to that, she managed planning and pricing at both NBC and Fox Cable Networks. “Andrea has worked closely with agency planning departments for years,” McCurdy added. “Her knowledge of media and her planning expertise is well respected throughout agency planning circles.”
Compose will be a primary component of the planning process employed by Katz Marketing Solutions, a new division created to generate new revenue streams and develop customized campaigns for national advertisers on behalf of thousands of client radio stations across the country. Katz Marketing Solutions will be responsible for leading the company’s creative charge while working in close cooperation with large national advertisers and agencies to develop customized solutions across multiple audio- and web-based platforms.
Compose enables marketers to develop and quantify content for multiplatform marketing opportunities on an advertiser-by-advertiser basis to achieve and satisfy agency marketing goals. In addition, Compose provides sales teams the ability to develop and compare a variety of media mix scenarios that allow advertisers to more effectively communicate and execute. Compose has been adopted in the U.S. and Britain by media agencies such as PHD, Universal McCann, Mediaedge:cia, Mindshare, Ogilvy and Draft FCB, among many others.
“We are proud that Katz Marketing Solutions selected Compose as its planning platform and we look forward to working with them,” said Peter Kloprogge, President of Pointlogic. “Advertisers are increasingly demanding greater accountability beyond audience reach numbers, and Katz Marketing Solutions is at the forefront of creating accountable cross-media campaigns for clients. I believe this will be a strong partnership for years to come.”
About Katz Media Group
Katz Media Group is the nation’s leading full-service media sales and marketing firm serving the broadcasting industry. A subsidiary of Clear Channel Communications, Katz Media Group is based in New York and has 19 regional offices. Founded in 1888, the company was the nation’s first media representation firm and today represents more than 3,000 radio stations, 400 television stations and a variety of digital platforms. Additional information can be found at www.katz-media.com.
Media Contacts
Michael Sherman
Katz Media Group
(212) 424-6484
michael.sherman@katz-media.com
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